汉字具有传达信息的功能,恰当地运用汉字能提高海报设计中视觉传达的目的,在现代海报设计中,汉字经常以图形的形式出现,在具有图形化特点的同时,还具有图形所无法替代和表达的东西,就是汉字自身深厚的文化底蕴和内涵,这在海报设计中尤为重要。本文通过分析汉字和海报的关系以及以优秀的设计作品为例,来阐述汉字在海报设计不同的视觉表现形式。 Chinese characters have the function of conveying information. The proper use of Chinese characters can improve the visual communication in poster design. In modern poster design, Chinese characters often appear in the form of graphics. In addition to having the graphical features, What is expressed is the profound cultural connotation and connotation of Chinese characters, which is especially important in poster design. This article analyzes the relationship between Chinese characters and posters, as well as excellent design works as an example to illustrate the different forms of Chinese visual expression in poster design.