青啤要为百年大庆送上一份“大礼”,时空隧道只剩半年的里程。 从今年看,青啤首季利润大增,比去年同期增长80.49％,逼近去年全年的一半;青岛啤酒成功登陆台湾,掀起“热销”风潮;青啤以1.66亿元收购厦门银城啤酒,攻入福建市场,又欲一统鲁啤…… 迹象表明,一度沉默的青啤正悄然变革,由“做大做强”转为“做强做大”并非虚张声势。 “高起点发展,低成本扩张”是青啤发展和扩张之本。青岛啤酒品质管理部部长董建军说,三年的时间,扩张速度之快,可能国内没有一家企业能做到这样。“总产量从30万吨扩增到250多万吨,由原 Tsingtao Brewery has to send a “big gift” for the 100th anniversary, leaving only half a year’s mileage in the space-time tunnel. From this year’s point of view, Tsingtao’s profit in the first quarter soared by 80.49% over the same period of last year, which was close to half of last year; Tsingtao Brewery successfully landed in Taiwan and set off a “hot” trend; Tsingtao Brewery acquired Xiamen Yincheng Beer for RMB 166 million. Into the Fujian market, but also want to regroup Lu beer ... ... Signs show that once silenced Tsingtao is quietly changing, from “bigger and stronger” to “stronger and bigger” is not a bluff. “High starting point, low cost expansion” is the basis for the development and expansion of Tsingtao. Tsang Jianjun, Minister of Quality Management of Tsingtao Brewery, said that in three years, the pace of expansion is fast, and no domestic company can do this. "The total output expanded from 300,000 tons to more than 2.5 million tons by the original