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目前旅游业和网络游戏业的产业融合已经初露端倪,本文在阐述相关理论的基础上,从技术、资源、市场和政的政策等层面论述了两者产业融合的过程,论证了两者的产业融合无论是对旅游业还是网络游戏业都有非常积极的作用。旅游产业是从需求角度来界定的,正是因为人们对旅游需求的存在才发生了相关消费及相关供给,这种需求推动的特点,使得旅游产业出现了很强的产业渗透性;网络游戏业处于飞速发展时期,已成为我国与影视、音乐并驾齐驱的三大娱乐产业之一。目前,已经出现了旅游业和网络游戏业产业融合的新型业态,例如:浙江的黄岩迷窟、飞石岭虚拟世界等都是旅
At present, the industrial integration of tourism and online game industry has already begun to take shape. On the basis of expatiating the relevant theories, this article discusses the process of industrial integration from the aspects of technology, resources, market and politics, Industry convergence has a very positive effect on both tourism and online game industry. The tourism industry is defined from the perspective of demand. It is precisely because of the existence of tourism demand that people have related consumption and related supply. This demand-driven feature has led to a strong industrial penetration in the tourism industry. The online game industry In a period of rapid development, it has become one of the three major entertainment industries in China that keeps pace with film, television and music. At present, there has been a new industry format of tourism and online game industry integration. For example, Zhejiang Huangyan Gulou and Flying Stone Ridge Virtual World are both brigades