论文部分内容阅读
在当今社会里,广告已经渗透到我们生活的各个领域,作为广告信息载体和脚本的现代广告文稿,也成了一种传播媒体最为灵活多样、覆盖面最为广阔的文章样式。但是,与其它各种文体相比较,这种文体的写作错误似乎更显得五花八门,特别突出。有人把广告创作中的错误归纳为8种具体表现:1.广告产品无定位,作品缺乏个性。2.主次错位,喧宾夺主。3.疏于创意,手法单一,如干巴巴的八股体,单纯自卖自夸,意境陈
In today’s society, advertising has infiltrated all areas of our lives. Modern advertising texts, which serve as advertising information carriers and scripts, have become one of the most versatile and widely accessible article styles in the media. However, compared with other kinds of genres, the mistakes of writing in this style seem to be more varied and prominent. Some people put advertising creative mistakes summarized into eight kinds of specific performance: 1. Advertising product positioning, the lack of personality works. 2. primary and secondary dislocation, overwhelming. 3 neglect of creativity, a single approach, such as dry Baba, simply boast boast, Yikai Chen