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近年来,国际广告巨头在中国的超常发展已经把中国本土广告甩在了身后。广告综合代理、媒体依托、户外广告,这些较为成功的中国本土广告发模式在未来能否跟上外资广告发展的步伐?媒体依托、户外广告依托资本的力量强势发展,而作为智慧产业主体的广告综合代理却发展缓慢,出现“脑体倒挂”的现象。或者,今天在看到
In recent years, the extraordinary development of international advertising giants in China has thrown behind their local Chinese advertisements. Advertising integrated agency, media support, outdoor advertising, these more successful models of local advertising in China in the future can follow the pace of development of foreign advertising? Media rely on the strength of outdoor advertising strong development of capital, and advertising as the main body of the industry Comprehensive agency but the development is slow, there “” body upside down "phenomenon. Or, I see it today