论文部分内容阅读
“如果说营销是一个企业的‘火车头’,那么营销总监就是这个火车头的‘列车长’,火车跑向哪里、能跑多远、能跑多快等等跟列车长有必然的关系。”有着10年以上企业高层管理经验、丰富的市场营销经验以及较高的经营决策和驾驭市场的能力的刘向明是这样诠释他的职位的。也正是在他这个“列车长”十几年的不懈带领下,景阳这趟列车飞速驰骋在这个竞争愈加激烈的安防时代,不断发展壮大的景阳已是行业中的佼佼者。本期的《安防经理人》让我们走近深圳市景阳科技股份有限公司国内营销中心总监刘向明,听听他论道营销。
“If marketing is a company’s’ locomotive ’, then the marketing director is the train’ s leader, where the train ran, how far can run, how fast can run with the conductor has a necessary relationship. ”Liu Xiangming, who has more than 10 years of senior management experience in enterprises, rich marketing experience and high management decision-making and ability to control the market, explains his position. It is also in this “train captain ” ten years of unremitting leadership, Jingyang this train rapid ride in this increasingly competitive security era, the growing Jingyang has been the industry leader. This issue of “Security Manager” Let us approached Shenzhen Jing Yang Technology Co., Ltd. Liu Xiangming, director of domestic marketing center, listen to him on the road marketing.