中国改革时期的“温州模式”激发了包括费孝通、杨美惠、田汝康等在内的社会人类学家的思考。不同于经济学家的是,这些学者注意到了“温州模式”背后的非经济的因素。这些社会人类学家的观察告诉我们,在市场经济逻辑之外还可能有耗费的或者礼仪经济的逻辑,这种逻辑使人试图超越自身存在的局限。这种逻辑强调的不是索取,而是将索取散出。今天世界范围内的金融危机也许只是市场经济自身的一个陷阱,它可以从强调耗费的生活方式中获得一点新的启示。 The “Wenzhou Model” in the period of China’s reform aroused the thinking of social anthropologists including Fei Xiaotong, Yang Meihui and Tian Rukang. Different from economists, these scholars have noticed the non-economic factors behind the “Wenzhou model.” The observations of these social anthropologists tell us that in addition to the logic of the market economy there may also be a logic of consume or etiquette economy that attempts to go beyond the limits of its own existence. This logic emphasizes not claims, but claims. Today’s worldwide financial crisis may be just a trap of the market economy itself, gaining some new insights from emphasizing the costly way of life.