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英语出版物作为英语教育对象的辅助和补充材料,在目前的出版物市场中呈现出更多的商业元素。在内容上,教育辅导材料更加注重应试技巧的训练与讲解,课外读物多为“心灵鸡汤”类。由于出版资源的分散,英语出版物在内容质量上参差不齐,有待进一步优化与整合。畅销出版物能够赢得更多市场,其本质原因还在于其内容编排得当,能够满足读者学习、工作、社交等不同层次的需要。随着社会经济的发展变迁,以及英语教育政策的调整,英语出版物的内容生产及市场规模也将发生深刻变化。
English publications, as ancillary and complementary to English education, present more business elements in the current publication market. In the content, education counseling materials pay more attention to the examination skills training and explanation, extra-curricular reading mostly “soul chicken soup” category. Due to the decentralization of publishing resources, English publications are uneven in content quality and need to be further optimized and integrated. Best-selling publications to win more markets, the essential reason is that its content is properly arranged to meet the reader learning, work, social needs at different levels. With the development of society and economy, and the adjustment of English education policy, the content production and market size of English publications will also undergo profound changes.