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当今的互联网时代是个消费者注意力分散的时代,单纯的品牌曝光已经很难击中消费者,唯有让内容流动起来,让一个核心的主题内容承载在一个优质的传播平台上,精准地将品牌传递给受众,内容为上,才是品牌传播的王道。一档综艺节目在做好自身节目品质的同时,有效实现广告客户品牌认知度与公信力的提升,让品牌冲出重围,做出让受众信赖的品牌传播,进而推动品牌销售是节目组与广告主所想要达到的目的。即将在2015年夏天登陆重庆卫视晚间黄金时段的大型时尚类真人秀节目《中国超模》获得了绿瘦与魔力鲜颜两大品牌客户的联合冠名,在各大卫视综艺大战愈演
Today’s Internet age is a time when consumers are distracted. Pure brand exposure is hard to hit consumers. Only by letting the content flow, a core theme can be carried on a high-quality communication platform, Brand passed to the audience, the content is, is the king of brand communication. A variety show variety programs to make their own program quality at the same time, effectively achieve brand awareness and credibility of advertisers to enhance the brand out of tight encirclement, to make the audience trust brand spread, and then promote brand sales is the program group and advertising The purpose the Lord wants to achieve. Coming into the big fashion reality show “China Supermodel”, which is going to be held in the prime time of Chongqing Satellite TV in the summer of 2015, won the joint title of “Green Skinny and Magic Skinlessness” customers.