某品牌系列工程机械在上世纪70、80年代作为行业的标杆产品,曾主导中国市场。但近年来,由于企业体制等因素影响,使该公司不堪重负。为了走出困境,该公司在吸引外资进行重组过程中,以品牌价值为此次资本运作的主要依托。 A brand series of construction machinery in the 70s and 80s of last century as a benchmark for the industry, has led the Chinese market. However, in recent years, the company has been overwhelmed by factors such as the enterprise system. In order to get out of the woods, the company relied on attracting foreign capital to reorganize itself, taking the brand value as the main support for this capital operation.