众所周知,瓷品不是日本国人的专利,但日本人的瓷器生产却很红火。其中奥秘何在呢?中国的瓷器举世闻名,但出口到英法等欧洲国家却得不到多少人青昧。后来,日本人发现了其中的一处“缺陷”:中国茶杯四周一样高,而欧洲人鼻子又特别高,用起来十分不方便。于是,日本人灵机一动,改掉了这个“缺陷”,研制出斜口杯。这个小发明使日本人的瓷器茶杯在欧洲很是畅销。其实,日本国的许多畅销商品,其“创始人”都不是日本人,他们精明的地方就是等别人发明出新产品后,再来找“缺陷”,然后迅速更新换代,后发制人占有市场空间。在我们国内,也不乏从缺陷中觅商机的典型事例。如海尔洗衣机在全国占有很大的市场份额。当时,海尔公司生产的洗衣机又笨又重且费水费电,投放市场后不受青睐。颇有眼光的公司决策者根 As we all know, porcelain is not a Japanese patent, but the Japanese porcelain production is booming. Where the mystery? China’s world-famous porcelain, but exports to Britain and France and other European countries but not many people ignorant. Later, the Japanese discovered one of the “flaws”: the cup of tea was as tall as the surroundings of the country, and the Europeans were particularly nauseated and used very inconveniently. As a result, the Japanese brainwork, get rid of this “flaw”, developed beaker. This little invention made Japanese porcelain cups popular in Europe. In fact, many of Japan’s best-selling goods, the “founders” are not Japanese, their shrewd place is to wait for someone invented a new product, and then look for “flaws” and then quickly replaced, post-occupiers occupy the market space. In our country, there are also some typical examples of finding business opportunities from defects. Such as Haier washing machines in the country occupy a large market share. At that time, Haier washing machines produced by stupid and heavy and water and electricity, not on the market after the favor. Pretty visionary corporate decision maker roots