电视总是以一定文化为指导、内涵和传输一定文化的,又是有一定传播理念的。（一）充分估价电视的文化承载力和发挥它的社会功能。电视当然应当是通俗的,但这不是说它不可以表现高深的、有韵味的、艺术感强的内容。它不仅可以“浅出”而“深入”,而且由于声画并用、手段增多,可以再现乃至实时表现事物及其状态和过程,从而多时态地、立体地表现事物,并直奔 Television is always a culture as a guide, meaning and transmission of a certain culture, there is a certain concept of communication. (1) To fully evaluate the cultural carrying capacity of television and give full play to its social functions. Television, of course, should be popular, but this is not to say that it can not express the profound, flavorful, artistic content. Not only can it be “shallow” and “deep”, but also because of the combination of sound and picture, the means can be reproduced and even real-time to present things and their states and processes so as to express things in a more temporal and stereoscopic manner and go straight to