妓女、嫖客、广告人这种说法听起来似乎有些“自损”的味道。然而确是真实地折射出了广告策划人的生存状态和工作环境。因为对广告策划人来说,只有在夜里才能激发我们的想象力和创造力。这对于习惯于在白天工作的人来说是很难体会得到的。就像那英唱的白天不懂夜的黑一样。其实广告策划人又何尝不想和其它职业的人一样正常上班,照常下班呢?只不过我们不想错失一个个为客户创造价值的机会。因为更多时候一个好的创意和想法是一闪而过的,如果我们不在这瞬间捕捉 Prostitutes, clients, advertisers may sound like “self-destructive”. However, it truly reflects the living conditions and working environment of the advertisers. Because advertising planners can only stimulate our imagination and creativity at night. This is hard to come by for people accustomed to working during the day. Just like the singer does not understand the black night. In fact, advertising planners and why they do not want to work the same as normal people working in other professions, as usual off work? But we do not want to miss one by one to create value for customers opportunities. Because more often a good idea and idea is twinkling, if we do not catch it at this moment