“战略”一词,最初源于军事,意思是指对战争全局的谋划和指导,与战术和战役组织处于不同的层次和范畴。本世纪六七十年代,战略这一概念被引入企业管理,并引起企业界和理论界的极大关注。因为随着二战结束后那种“干什么都赚钱”、“只要干就赚钱”的“理想经营时代”的终结,外部环境越来越恶化,企业必须创造性地适应环境的变化,着眼长远,着眼大局,运筹规划。企业战略涉及的范围很广,但企业是一个经营体, The term “strategy” originally originated in the military. It means the planning and guidance of the overall situation of the war, and it is at a different level and category than tactical and operational organizations. In the 1960s and 70s of this century, the concept of strategy was introduced into enterprise management and attracted great attention from the business community and the theoretical community. Because after the end of World War II, the kind of “everything makes money” and “as long as you make money” is the end of the “ideal business era,” the external environment is getting worse, and companies must creatively adapt to changes in the environment. , focus on the long-term, focus on the overall situation, and operational planning. The scope of a company’s strategy is very broad, but the company is a business entity.