随着中国服装产业的快速发展,中国本土消费者的消费意识也在加快成熟。近两年,曾经在全国一二线城市备受欢迎、遍地开花的国际品牌和奢侈品品牌陷入了萎缩,根本原因在于国内消费者脱离了对名牌的盲目追求。曾经用于彰显价值的LOGO被隐藏,容易撞衫的经典款式的吸引力下降,甚至纯西化的设计也被评价为不懂东方人的形体 伴随着本土品牌和设计师的成长,中国传统文化逐渐重拾主流地位。同样,传统文化作为中国本土品牌发展的原动力,在历届CHIC展上也有突出表现。“设计力量”展区作为最能体现原创力量的展区,每年都吸引了大量买手、 With the rapid development of China’s garment industry, consumer awareness of Chinese consumers is also accelerating. In the past two years, the international brands and luxury brands that once enjoyed popularity in the first and second tier cities of the country have plunged into the market. The fundamental reason is that domestic consumers are out of their blind pursuit of brand names. Once used to highlight the value of the LOGO is hidden, easy to hit the classic style of falling attractive, or even Westernized design has also been evaluated as not understanding the oriental form With the growth of local brands and designers, Chinese traditional culture gradually Pick up the mainstream status. Similarly, traditional culture, as the driving force behind the development of Chinese local brands, has also shown prominently at all previous CHIC exhibitions. “Design Power ” exhibition area as the most able to reflect the original strength of the exhibition every year attracted a large number of buyers,