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中国广播电视学会已经更名为中国广播电视协会,这是中国广播电视事业发展史上具有里程碑意义的事件。中广协会的建立,顺应了时代发展的要求,也是与国际接轨的必然需求。党的十六届四中全会提出了加强和改善对群团组织的领导,并进一步提出:“发挥社团、行业组织和社会中介组织提供服务、反映诉求、规范行为的作用。”从国内来看,中广学会群众性的学术团体的定位已跟不上飞速发展的广电改革的步伐。从国际来看,协会较学会有更为深厚的内涵、更多的职能和权利、更大的发展空间,从而也更具影响力。如著名的美国全国广播业者协会(NAB)、韩国广播协会(KBA)、日本广播协会(NHK)等等。
China Radio and Television Society has been renamed the China Radio and Television Association, which is a landmark event in the history of China’s radio and television industry. The establishment of the China Association of Cantonese Congregation conforms to the requirements of the development of the times and is also the inevitable demand of keeping pace with the international community. The Fourth Plenary Session of the 16th CPC Central Committee proposed to strengthen and improve the leadership of the mass organizations and further put forward the following suggestions: “Give play to the role of social organizations, trade organizations and social intermediaries in providing services, reflecting demands and regulating behaviors.” " From the point of view, the positioning of mass academic groups in China Guangdong University can not keep pace with the rapid development of radio and television reform. From an international point of view, the association has more profound connotation, more functions and rights, more room for development and thus more influence than learning. Such as the famous NAB, KBA, NHK and many more.