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对于POP广告设计来说,重点首先在于结构、材料,其次就是视觉图形的表达,而对于广告诉求来讲,如何运用图形表现有效聚集消费者的注意视线才是POP广告设计的重点。POP广告形态复杂,图形表现内容广泛,不同的表现具有不同的特征与个性及不同的传播对象,所以,POP广告图形设计要考虑使用时的功能性,考虑消费者的心理状态,考虑放置环境的空间关系组构等因素。
For the design of POP advertising, the emphasis is firstly on the structure, material, and secondly the expression of visual graphics, and how to use graphical representation to effectively gather the attention of consumers is the focus of POP advertising design. Therefore, POP graphic design should take into account the functionality at the time of use, consider the psychological state of consumers, consider the placement of the environment Spatial relationships and other factors.