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新媒体作为当今时代发展和勃兴的新型传媒技术,以其开放性、多元性、交互性、便捷性、个体性为传播特征,渗透到人们的社会生活中,改变着信息主体获取、处理和传播信息等行为。高校大学生是新媒体应用的重要群体。据调查,我国高校学生上网人数几乎达到高校学生数的100%,其中90.5%的大学生将互联网作为重要信息获取渠道。自20世纪90年代以来,信息通信产业得到飞速发展。新媒体技术势如破竹,得到突飞猛进的发展和运用。新媒体从诞生起就迅速进入人们的视野,贯穿
As a new type of media technology that has developed and flourished in the modern era, new media has penetrated into people’s social life due to its openness, pluralism, interactivity, convenience and individuality, changing the process of acquiring, processing and disseminating information subjects Information and other activities. College students are an important group of new media applications. According to the survey, the number of college students in our country reaches almost 100% of the total number of university students, of which 90.5% of university students use the Internet as an important channel for obtaining information. Since the 90s of the 20th century, the information and communication industry has been developing rapidly. The new media technology is irresistible, with rapid development and application. Since the birth of new media, people’s vision has been rapidly penetrated