1997年,37岁的单身汉曾文祺,只身前往苏州为台湾明基电通产品开拓市场。短短数年,他创立的苏州明基营销部已从员工的两三人发展到500多人的全国营销指挥中心。其液晶显示器、光驱、刻录机都达到市场占有率第一。而扫描仪、键盘等产品也位居内地市场前列,而2001年明基的在国内的营业额达到了18亿人民币。究竟当过水手的他有什么过人之处呢?通过这次访问,也许可以略知一二。 In 1997, the 37-year-old bachelor, Ceng Wenjun, went to Suzhou to open up the market for Taiwan’s BenQ. In just a few years, the Suzhou BenQ Marketing Department he founded has grown from two to three employees to more than 500 national marketing and command centers. Its liquid crystal display, optical drive, and recorder all reached the market share first. Scanners, keyboards and other products are also among the forefront of the domestic market, and in 2001 BenQ’s domestic turnover reached 1.8 billion yuan. What kind of exorbitant did he have as a sailor? Through this visit, one may know a little.