随着网络应用的迅速普及和发展,因特网在企业营销过程中越来越扮演着重要角色,网络传播也成为营销传播的重要媒介,随着网站的不断增多、信息量的不断增大以及电子商务活动的日益频繁,认识网络传播的特点和规律,选择不同的传播策略,对市场营销管理具有重要的现实意义。网络传播 With the rapid popularization and development of network applications, the Internet plays an increasingly important role in the marketing process of enterprises. Network dissemination has also become an important medium of marketing communications. With the increasing number of websites, the amount of information and e-commerce activities More and more frequently. It is of great practical significance to understand the characteristics and rules of internet communication and choose different communication strategies for marketing management. Internet broadcast