作为印度最大的零售连锁药店——阿波罗药房在如何满足顾客需求方面追求的就是创新,这也正是他们稳居印度药房第一把交椅的关键所在。怎样用看起来不“病态”的方法把处方药卖给每一位进店顾客,是一个药店营销员,甚至是一个企业在运营过程中都应该掌握的营销技巧之一。在印度众多的药店中如何能够脱引而出,需要的是不断创新的思维模式,而作为印度最大的零售连锁药店,阿波 As India’s largest retail chain drugstore, Apollo Pharmacy is innovating in how to meet the needs of its customers, which is why they are number one in India’s pharmacy. How to sell prescription drugs to every in-store customer in a seemingly non-morbid way is one of the marketing techniques that a pharmacy marketer, or even a business, should have in the business. In India, many pharmacies how to be able to pull off, what is needed is the innovative thinking mode, and as India’s largest retail chain drugstore, Abo