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《人民日报》社社长张研农4月26日在复旦大学交流时说,人民日报人在新媒体格局中有强烈的危机意识,人民日报现在发行量是280万份,但他们的“对手”--微博女王姚晨,粉丝1955万,这意味着,她每一次发言的受众,不算转发的,就比人民日报发行量多出近7倍。纵观国内传媒业,风起云涌、形态各异。以网络媒体、户外电子媒体、手持媒体等为代表的新媒体发展迅猛,单一的传统平面媒体受到强烈冲击,与新兴媒体形态之间的融合共赢,已经成了纸质媒体今后发展中必然的趋势。笔者认为,平面媒体发展多媒体业务,通过网
People’s Daily News Agency president Zhang Yanong said on April 26 during his exchange at Fudan University that People’s Daily has a strong sense of crisis in the new media landscape. The People’s Daily now circulates 2.8 million copies, but their rivals "- WeChat Queen Yao Chen, 19.55 million fans, which means that every time she speaks audience, not forwarded, than the People’s Daily circulation nearly seven times more. Looking at the domestic media industry, surging, different forms. The new media represented by online media, outdoor electronic media and handheld media have witnessed rapid development. The single traditional print media has been strongly hit and the new media has been merged and win-win has become inevitable in the future development of paper media. trend. In my opinion, the development of multimedia multimedia media business, through the network