企业战略不会平白无故地成功,在赢得重大机遇和切实实现目标之间,领导力的好坏会对企业战略的成败产生巨大的影响。分清“决”和“策”的关系企业的发展好坏最关键的一点在于企业家的领导力。领导力有两大要素:一是决策,就是我们到哪儿去干什么项目或者说在矛盾、冲突中做出选择。另一个则是影响力,影响力的重点对象是人。决策重在选择,即在矛盾中、冲突中做出选择。如果有人问我,哪一类人的领导力最强,我肯定会回答是企业家,全世界都这样。那企业家又该如何选择呢?孟子说:鱼我想要,熊掌我也想吃,二者不可得兼,能得兼你就兼,不能则舍鱼而取熊掌。也就是说,你要学会 Corporate strategy will not be successful for no reason. Between winning major opportunities and achieving real goals, the quality of leadership will have a huge impact on the success or failure of corporate strategy. Distinguishing the relationship between “decision” and “decision” The key to the development of a business is the entrepreneurial leadership. There are two main elements of leadership: First, decision-making, which is where we go to do what projects or make choices in contradictions and conflicts. The other is influence, and the focus of influence is on people. Decision-making focuses on choice, that is, making choices in conflict and conflict. If someone asks me which type of person has the strongest leadership, I will certainly answer that it is an entrepreneur, and the world is like this. How should the entrepreneur choose? Mencius said: “I want the fish, and I want to eat it, too. I can’t get both, and I can get both you and I can’t afford to take the bear’s paw.” In other words, you have to learn