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当今社会,新闻传媒随着科学技术日新月异的变化不断发展壮大,新闻信息传递十分迅速,进而因新闻带来的舆论导向也逐步增强着对人类和社会的影响力。每一个体、群体都时刻关注着与之利益相关的新闻及舆论,尤其是大学生,他们是年轻的一代,也是接触新媒体最多的一代,而随着新媒体时代的到来,校报作为平面媒体面临着巨大挑战。面对这些挑战,如何通过议程设置发挥高校校报在宣传中的主导地位,并实现其育人功能成为高校校报发展中不可忽略的重要方面。
In today’s society, with the rapid changes in science and technology, news media continue to grow and develop rapidly, and news information is transmitted very rapidly. As a result, the media-led public opinion gradually strengthens the influence on humankind and society. Every individual and group always pay attention to the news and public opinions related to their interests, especially college students. They are the younger generation and the generation with the most contact with new media. As the new media era arrives, the newspaper as a print media Faced with great challenges. In the face of these challenges, how to play the leading role of university newspaper in propaganda through the agenda setting and to realize its educational function has become an important aspect which can not be neglected in the development of university newspaper.