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平面设计将艺术的形式美感应用于日常生活用品和环境之中,使之不但具有审美功能,还具有传播等实用功能。平面设计的元素包括:设计的概念元素、视觉元素、关系元素和实用元素等,是人们对生活的体验和在设计工作中的经验积累,再由设计师研究和整理成理性的审美发则和造型理论,是初学平面设计必须掌握的入门知识。平面设计的创意来源是针对每一个不同的服务对象的,具有一定的个性。我们在创意过程中必须去了解对象,结合我们学习的设计元素表现来完成创意。设计的创意是灵魂,设计的元素是躯体,设计师的工作就好像是创造有思想的生命。
Graphic design applies the formal beauty of art to daily necessities and the environment so that it not only has aesthetic functions but also practical functions such as communication. Elements of graphic design include conceptual elements, visual elements, relational elements and practical elements of design, which are the experiences of people in life and the accumulated experience in the design work, and then the designers study and organize into rational aesthetic hair and Modeling theory, is a beginner graphic design must master the entry knowledge. The origin of graphic design is for each of a different service object, with a certain personality. We have to understand the object in the creative process, combined with the design elements we learn to complete the creative performance. Design is the soul of the design, the design element is the body, the designer’s job is like creating a thoughtful life.