论文部分内容阅读
随着经济的发展,供应链以及供应链管理的发展越来越快,以食品行业为例,通过对食品制造商和食品销售商简单的博弈分析得出合作情况下其利润高于非合作情况下的利润的结论,当前国内供应链虽然已经发展起来,但是却无法持久,究其原因在于供应链各主体利益分配不科学,而对于食品制造商和销售商供应链而言,利益分配不均又在于批发价格的确定不合理,因此,通过对食品制造商和销售商非合作博弈和合作博弈的对比分析,确定合理的批发价定价区间,并且针对性的提出建议和对策,从而有利于食品制造商和销售商供应链利益的合理分配,以维持供应链的长久性和稳定性。
With the development of economy, the development of supply chain and supply chain management is getting faster and faster. Taking the food industry as an example, through simple game analysis of food manufacturers and food sellers, it is found that the profit is higher than the non-cooperation Under the conclusion of the profits, although the domestic supply chain has been developed, it can not be sustained because the distribution of profits among the various subjects in the supply chain is unscientific. However, for the supply chain of food manufacturers and distributors, the distribution of benefits is uneven But also because the determination of the wholesale price is unreasonable. Therefore, by comparing and analyzing the non-cooperation game and cooperation game between the food manufacturers and distributors, the reasonable price range of the wholesale price is determined and the suggestions and countermeasures are pointed out so as to be beneficial to the food The rational distribution of the interests of the manufacturers and sellers in the supply chain in order to maintain the long-term stability of the supply chain.