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——“菲林格尔”品牌创意策略没有调查,就没有发言权,没有严谨的创意策略,就没难有创意表现的灵光乍现--今天的创意,正越来越多、越来越紧地和市场调研、和策略能力捆绑到了一起。一、牵手具有80年历史的德国菲林格尔公司在木业上享有盛誉并持有8项重要专利。它是欧洲最大的旅行车内家具制造商梅塞德斯·奔驰等著名汽车公司车内木制品的供货商和著名家具中间产品供货商。1996年,“菲林格尔”旗下首家中国子公司--菲林格尔(上海)有限公司在浦江南畔建立,菲林格尔地板依靠德国最先进的数控生产线、由德国管理技术专家全程监控,实现了全球资源的优化组合。
——“Filinger” brand creative strategy does not have investigations, there is no right to speak, there is no rigorous creative strategy, it is not difficult to have a brilliant expression of creative performance - today’s creativity is increasing, more and more The tighter it is tied with market research and strategic capabilities. First, Germany’s Filinger, which has a history of 80 years, has a reputation in the wood industry and holds eight important patents. It is the supplier of interior wood products and a famous furniture intermediate product supplier of famous car companies such as Mercedes-Benz, Europe’s largest manufacturer of interior wagons. In 1996, Feilinger (Shanghai) Co., Ltd., the first Chinese subsidiary of Filinger, was established on the southern bank of Pujiang. Fringel’s floor relied on Germany’s most advanced CNC production line and was managed by German management experts. Monitoring, to achieve the optimal combination of global resources.