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根据旅游业与民生改善的内在逻辑关系,以旅游效应评价为框架,套入民生效应评价指标,以数据可得性确定具体指标,构建了旅游业民生效应评价指标体系,并以熵值法确定指标权数,对张家界市20多年来的旅游业民生效应进行评价,发现旅游业成为区域支柱产业之后,就会产生整体性、全局性的民生效应;旅游业民生效应与旅游产业地位的变动呈正相关关系,并滞后于旅游收入的变动。因此,旅游业促进民生改善的措施是加快旅游业发展,确立其支柱产业地位,并通过经济、社会和环境三个途径将旅游效应转化为民生效应。
According to the inherent logical relationship between the improvement of tourism and people’s livelihood, taking the evaluation of tourism effect as the framework and the evaluation index of people’s livelihood effect, the index of the livelihood of tourism industry is established based on the data availability, and the entropy method is used to determine Index weight to evaluate the effect of tourism in people’s livelihood in the past 20 years in Zhangjiajie City and find that the tourism industry has the overall and overall effect of people’s livelihood after becoming a pillar industry in the region. The change of people’s livelihood in tourism industry and the status of tourism industry is positive Related, and lagged behind the changes in tourism revenue. Therefore, measures to promote the improvement of people’s livelihood in tourism industry are to speed up the development of tourism, establish its pillar industry status, and transform the tourism effect into the people’s livelihood effect through economic, social and environmental approaches.