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传统美学思想蕴含着我国传统的审美观,现代平面设计则是较为时尚的国际艺术表现形式。在大数据时代,传统与时尚已抛开门户之见,共求发展。陶瓷是中华民族的瑰宝,是有悠久历史的民族财富,而宋代的陶瓷,受当时社会政治因素、陶瓷工艺发展因素的影响,形成了涵盖自然界和人文社会的传统美学观。对现代平面设计而言,无论是在创作理念还是在创作手法上都有积极的启示。陶瓷是艺术品。同时也是实用器皿。陶瓷最初制作的目的是方便生活,随着时代的进步才逐渐成
The traditional aesthetics contains the traditional aesthetic view of our country, while the modern graphic design is a more fashionable international art form. In the era of big data, tradition and fashion have set aside the portal’s opinions for development. Ceramic is a treasure of the Chinese nation and a long history of national wealth. In the Song Dynasty, ceramic was influenced by the social and political factors and the development of ceramic technology at that time, forming a traditional aesthetic concept covering both nature and humanities. For modern graphic design, there is a positive enlightenment both in the creative concept and in the creative method. Ceramic is a work of art. It is also a practical tool. Ceramic was originally produced for the convenience of life, with the progress of the time before gradually into