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行业发展到一定阶段必将引起多方面的变革。在空调行业,品牌的优胜劣汰同样不可避免。稳键并强势的海尔、美的、格力,发展并卓越的奥克斯、志高、海信、科龙、长虹、TCL、新科,孰优孰劣得放在特定的市场环境下。所以伴随着渠道结构的更新,伴随着能效等级的重新定位,品牌厂家们也承担着开拓二三级市场的重任,承担着技术更新的重任。细分的渠道网络、稳定的经销商团队、靠前的连锁排名、优越的技术标准将是厂家在市场立足的主要依赖点。同样,节能标准也对市场进行了净化,取缔不合格产品,从而推动整个行业的发展。
The development of the industry to a certain stage will inevitably lead to many changes. In the air conditioning industry, the brand’s survival of the fittest is equally inevitable. Stable and strong Haier, the United States, Gree, the development and excellence of the Ochs, Chigo, Hisense, Kelon, Changhong, TCL, the new division, which one is better on the specific market environment. Therefore, with the update of channel structure, along with the relocation of energy efficiency rating, brand manufacturers also undertake the task of developing secondary and tertiary markets, undertaking the task of technological innovation. Subdivision of the channel network, a stable dealer team, the front of the chain ranking, superior technical standards will be manufacturers rely on the market in the main points of dependence. Similarly, energy efficiency standards have also decontaminated the market, banning unqualified products and driving the industry as a whole.