企业文化由四个部分组成:由内到外分别是精神文化、制度文化、行为文化、物质文化。其中,起决定作用的是精神文化,其他三个层次是精神文化的延伸。精神文化具体由战略理念和价值理念组成。战略理念包括愿景和使命,价值理念即核心价值观。经营理念、管理理念是战略理念和价值理念在企业经营管理中的具体应用。企业文化定位主要是企业价值理念和战略理念的定位,即明确 Corporate culture consists of four parts: from inside to outside are spiritual culture, institutional culture, behavior culture, material culture. Among them, the decisive factor is the spiritual culture, the other three levels are spiritual and cultural extension. Spiritual culture consists of strategic concepts and values. Strategic concepts include vision and mission, and values ​​are core values. Business philosophy, management philosophy is the strategic concept and value of the concept of business management in the specific application. Corporate culture orientation is mainly the concept of corporate value and strategic positioning of the concept that is clear