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80亿的销售额度曾使三株成为市场神话。遍布全国乡村的墙体广告使三株妇孺皆知。三株更是一度被称为中药帝国。然而,三株从最辉煌的时候开始就已经埋下了病根,终于,1998年的常德事件成了三株帝国急剧衰败的转折点。三株创始人吴炳新痛定思痛,他坚信自己宝刀未老,决心锐意改革,欲图东山再起。经过大量裁员,调整产业结构,加
Eight billion sales have made three strains of the market myth. Wall advertisements spread throughout the country make three women and children know each other. Three strains were once known as traditional Chinese medicine empire. However, the three strains have laid the root cause since the most brilliant time. Finally, the 1998 Changde incident turned into a turning point in the rapid decline of the three empires. Wu Bingxin, the three founders of the three groups, reiterated their misgivings. He firmly believed that he was determined to reform without any decision and wanted to make a comeback. After a large number of layoffs, adjust the industrial structure, plus