我国当前的科学技术有了很大程度进步,在新媒体的技术应用下,对我国传统的电视产业发展也造成了很大影响,电视产业在新的发展时代,就要能充分重视发展的策略科学制定。本文主要就新媒体对电视产业发展影响进行分析,然后对新媒体时代下我国的电视产业发展问题和发展策略详细探究,希望能通过此次理论研究,有助于促进电视产业的整体发展。 The current science and technology in our country have been greatly improved. Under the application of new media technologies, the development of China’s traditional television industry has also been greatly affected. In the new era of development, the television industry should give full attention to the development strategy Scientific development. This article mainly analyzes the impact of new media on the development of the TV industry, and then probes into the development of China’s TV industry and its development strategy under the new media era. I hope that through this theoretical study, it will help to promote the overall development of the TV industry.