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区域品牌效应是建立在企业形象、产品形象、品牌形象和原产地等概念基础上的,区域品牌形象处于强势,这个区域中的企业品牌就很容易被市场上的消费者接受。文章研究了区域品牌效应形成的条件,并且分析晋江已具备以“体育”为内容发展区域品牌的条件,提出其拓展区域体育品牌效应的主要途径——当地政府担当主体责任人把重点放在区域品牌形象提升方面,形成在消费者熟知并且认同的区域品牌形象。
Regional brand effect is based on the concept of corporate image, product image, brand image and origin. The regional brand image is in a strong position. The corporate brand in this region can easily be accepted by consumers in the market. This paper studies the conditions for the formation of regional brand effect and analyzes the conditions for Jinjiang to have a regional brand with “Sports ” as its content and puts forward its main approach to expand the regional sports brand effect - the main responsibility of the local government as the main responsibility In the promotion of regional brand image, the formation of a well-known and recognized consumer brand image of the region.