品牌行销：市场营销新概念陈萍什么是品牌？品牌不等于产品或商品，它是那些在产品之外被消费者接受到的东西与产品之和。品牌行销是商品经济激烈竞争的产物，在一些欧洲国家，人们已开始把品牌资产转换成有形的可以计量的价值，计入资产负债表中。在中国，虽然品牌的概念... Brand Marketing: New Concept of Marketing Chen Ping What is a brand? A brand is not equal to a product or a product, it is the sum of what is received by the consumer outside of the product. Brand marketing is the product of fierce competition in the commodity economy. In some European countries, people have begun to convert their brand equity into tangible measurable values, which are included in the balance sheet. In China, although the concept of the brand ...