经销商老张经营白酒已经有几年了,从经营名牌产品开始,到现在经营过大大小小二十几个品牌,总结几年来经营经验,他认为,接新品谈判是最难的,双方谈得好,企业会给与大力的支持,自己省时、省事,省心,谈不好各种费用都要自己出,风险大。为此,他经常考虑谈判时如何向厂家申请更多的市场费用。厂家的市场费用(包括线上和线下费用)是变数,可多可少,可给可不给,可以直接拨付,也可以让经销商先行代垫,没有定数,许多经销商把厂家的市场费用看成是蕴量巨大的宝库,就看经销商怎么来向厂家要了。 Dealer Zhang operating liquor has been a few years, starting from the management of brand-name products, and now operating over two dozen large and small brands, summed up years of operating experience, he believes that the new product is the most difficult negotiations, the two sides talk Well, companies will give strong support, save time, save trouble, worry, talk about all kinds of costs should be out of their own, the risk. To this end, he often considered how to apply for more marketing fees when the negotiations. Manufacturers of market costs (including online and offline costs) is a variable, more or less, may give or not, can be allocated directly, you can also let the dealer first on behalf of the mat, there is no fixed number of dealers to the manufacturers market costs As a huge treasure trove of treasures, to see how dealers come to the manufacturers.