很多企业意识到利用合适产品吸引潜在客户这一营销策略的重要性。随着大数据时代的到来,这种定向营销是必然发生的。由于用户的行为具有可追踪性,使得公司可以及时地收集和更新个体的喜好信息。本文设计了一个田野实验,引入了最新的机器学习算法和人与人之间的社交网络信息,提出一种有效推动运营商4G网络市场占有率的方法。 Many businesses realize the importance of using the right product to attract potential customers. With the arrival of big data era, this kind of directed marketing is inevitable. Due to the traceability of the user’s behavior, the company can timely collect and update the personal preference information. This paper designs a field experiment, introduces the latest machine learning algorithms and the social network information between people, and puts forward a method to effectively promote the market share of operators 4G network.