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北京奥运会的成功举行,正是企业从事营销的大好机遇。奥运会本身就是一个成功经营的品牌。奥林匹克作为国际上远远超过可口可乐等国际知名品牌价值的品牌,以较少的资源投入、极高的投资回报
The successful holding of the Beijing Olympic Games is an excellent opportunity for enterprises to engage in marketing. The Olympic Games itself is a successful brand. As a brand that far surpasses international well-known brand values such as Coca-Cola, the Olympic Games, with less resources and high return on investment