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关于市场调查报告写作的讨论,以往大多只围绕如何写好报告本身进行:怎样运用市场调查方法,怎样分析调查结果,以及怎样安排结构、突出重点、推敲语言等。但笔者认为,在市场经济中市场调查报告如果缺乏时效性,即使报告写得精美绝伦、堪称范文,也与赘言无异。本文仅就利用高技术增强市场调查报告的时效性做些微探讨,权作抛砖引玉。一、打破传统调查报告写作格局,利用管理信息系统达到与信息变化同步写作在我国即将加入WTO,国内企业面临国际市场竞争的形势下,市场调查报告能否及时为企业决
In the past, discussions on the writing of market research reports mostly focused on how to write the report itself: how to use market research methods, how to analyze the findings, and how to structure, focus and language. However, in the opinion of the author, if there is a lack of timeliness in the market survey report in the market economy, even if the report is beautifully exquisite, it can be called an essay. It goes without saying. This article only on the use of high-tech market research report to enhance the timeliness to do some discussion, the right to start a discussion. First, breaking the traditional survey report writing pattern, the use of management information systems to achieve synchronization with the change of information Writing in our country is about to enter the WTO, domestic enterprises are facing competition in the international market situation, the market research report in time for the business decision