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首先,我们必须面对一个现实,当前电视广告营销的主要矛盾,是广告客户不断扩大的需求和电视广告营销体制的矛盾。这种矛盾还会在相当长的一段时间存在。大力发展广播影视产业,深化产业体制改革是任务也是方向。在这个质变进程中,从细节着眼的量变是必不可少的,简单的说
First of all, we must face the reality that the main contradiction between the current television advertising and marketing is the contradiction between the growing demand of advertisers and the marketing system of television advertising. This contradiction will still exist for a long time. Vigorously develop radio and television industry, deepen the reform of the industrial system is the task and direction. In this qualitative change process, it is imperative to take detail-oriented quantitative changes. Simply put