如今在许多城市,化妆品楼中店正逐渐成为“第八种化妆品经营模式”。激烈的渠道争夺战,使得现有的化妆品渠道成本越来越高,特别是在一二线城市,甚至超出了厂家所能承受的限度。那么,企业如何突破传统化妆品经营方式,寻求更加多元化的渠道空间呢?化妆品楼中店,即开设在写字楼内的化妆品零售店,正逐渐在我国各个城市崭露头角,被称为极具潜力的“第八种化妆品经营模式”。 Nowadays in many cities, the cosmetics shop is gradually becoming the “eighth cosmetics business model.” Fierce channel battle, making the existing cosmetic channel costs more and more high, especially in the first and second tier cities, and even beyond the manufacturers can afford the limit. So, how to break through the traditional cosmetics business management methods, to find a more diversified channel space? Cosmetics store floor, which is set up in the office of cosmetics retail stores, is gradually emerging in various cities in China, is called a very potential “Eighth cosmetics business model.”