“自邮一族”项目是中国邮政电子商务创新发展的一个重点项目,它通过电子商务手段,整合内外部资源,充分发挥邮政“三流合一”优势,促进多方共赢,是一种科学发展的模式。“自邮一族”项目的推广,受到各地邮政企业的广泛重视,在资源配置、激励机制、营销手段等方面,采取有力措施,进一步加大项目推进的力度。 “Project of Self-Culinary ” is a key project for the innovation and development of China Post e-commerce. It is a one-stop project that promotes the multi-win-win situation through e-commerce, integrating internal and external resources, giving full play to postal advantages of “third-rate integration” The pattern of scientific development. The popularization of the project of “Autonomous Sovereigns and Reunification” has been paid extensive attention by the postal enterprises across the country. In terms of resource allocation, incentive mechanism and marketing measures, effective measures have been adopted to further increase the promotion of the project.