电视播音员、主持人的表现如何对节目的成败有着举足轻重的作用。这就决定了他们必须具备比一般电视从业者更全面的素质。他们应当有观众喜爱的形象、气质和风度,这需要一定的天赋条件,比如,外貌、嗓音等,但更重要的是后天的努力和修养。观众喜爱的形象并不一定非常英俊或漂亮, How the performance of television announcers and moderators play a decisive role in the success of the program. This determines that they must have a more comprehensive quality than the average TV practitioner. They should have the audience’s favorite image, temperament and grace, which requires a certain degree of natural conditions, such as appearance, voice, etc., but more importantly, acquired efforts and self-cultivation. The audience’s favorite image is not necessarily very handsome or beautiful,