源出2008年苹果APPStore的成功展现出巨大的利润空间,全球的手机制造商和电信运营商无不想在此领域分得一杯羹。中国三大运营商纷纷上马,作为移动通讯专家的中国移动率先推出了中国移动MM,作为手机应用的增值业务平台。紧接着中国电信推出同样基于3G品牌的天翼空间。中国联通沃商店也在近期上线。源于中国电信运营商的鼎立之势,应用程序商店的格局也初步形成。电信三巨头利用本身的优势,在新兴的应用程序市场再起硝烟,攻守之间形势初判。 The success of Apple APPStore in 2008 showed tremendous profit margins, and handset manufacturers and telecom operators in the world all want to share a slice of this field. China’s three major operators have launched, as a mobile communications expert China Mobile pioneered the China Mobile MM, as a value-added mobile phone applications business platform. Followed by China Telecom launched the same based on the 3G brand Tianyi space. China Unicom Wo shop also on the line. From China’s telecom operators Dingli trend, the pattern of application stores are also initially formed. The telecom giant makes use of its own advantages to regain the initial judgment of the situation between the offensive and defensive markets in the emerging application market.