很少有公司凭借几十年一成不变的产品或者服务成为百年老店。开连锁店有时看起来就像玩一种游戏:找到适合经营理念的连锁系统、发展计划和营销策略,最后一炮走红,大获成功。可事实上,如果真的按部就班地这么做,很少能如愿以偿获得成功。北美有3000多家连锁企业,但绝大部分的生命都像流星一样短暂,每年有成千上万的公司杀入连锁经营这个领域又黯然陨落。只有极少数公司可以茁壮成长,最后跻身全国或者全球的业内巨头之列。连锁业将标准化和经营复制奉为圭 Few companies have become century-old with decades-old products or services. Opening a chain sometimes looks like playing a game: finding a chain system, development plan, and marketing strategy that fits into your business philosophy, culminating in success. In fact, if you really do it step by step, you can seldom get the result you want. There are more than 3,000 chain companies in North America, but the vast majority of lives are as short-lived as meteors. Each year, thousands of companies have reached the point where chain operations have fallen. Only a handful of companies can thrive and eventually rank among the industry giants in the country or around the world. Chain industry standardization and management copy as Gui