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为了有效缓解临床用血的需求并加大无偿献血的招募,结合互联时代的信息传播特点,适时转化无偿献血宣传招募方式。上海市血液中心通过国内覆盖率最高、传播度最广的微信公众平台,建立了官方微信公众号,并通过该公众号开展无偿献血宣传招募与推广。目前已初步形成基于微信公众平台的有效宣传与传播方式,打造“线上科普—招募—预约—线下成功献血”的无偿献血宣传招募新模式。实践证明,通过新媒体手段进行无偿献血招募是互联时代的有效的血液募集方式。
In order to effectively alleviate the demand for clinical blood use and increase the recruitment of blood donation, combined with the characteristics of information dissemination in the Internet era, it timely converted the way of blood donation and recruitment. Shanghai Blood Center established the official WeChat public account through the WeChat public platform with the highest coverage and widest spread in China. Through this public account, the blood donation and recruitment were promoted. At present, an effective publicity and communication mode based on the WeChat public platform has been initially formed, creating a new model of unpromised blood donation and recruitment on the basis of “online science popularization - recruitment - appointment - offline successful blood donation.” Practice has proved that the new blood donation through new means of media recruitment is an effective blood collection in the Internet era.