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在互联经济的背景下,平台商业模式呈现快速发展之势,出现在社交网络、电子商务、移动通信、搜索引擎、线上游戏等诸多领域。在全球最大的100家公司中,60家公司的大部分收入均来自平台商务。在网络效应下,平台上往往出现规模收益递增现象,强者可以掌控全局,赢者通吃,而弱者只能瓜分残羹。中欧国际工商学院陈威如教授认为,严格来讲平台模式的构成需要两个条件:双边市场和网络外部性。双边市场能改变赢利模式和增加订单弹性,与传统的垂直价值
In the context of interconnected economy, the business model of the platform has shown rapid development in many fields such as social networks, e-commerce, mobile communications, search engines and online games. Of the 100 largest companies in the world, most of the 60 companies are from platform commerce. Under the network effect, the phenomenon of increasing scale returns tends to appear on the platform. The strong person can control the overall situation and the winner takes all the food while the weak person can only divide the residual food. Professor Chen Weiru of China Europe International Business School believes that, strictly speaking, the composition of the platform model requires two conditions: the bilateral market and the network externalities. Bilateral markets can change the profitability model and increase order flexibility, with the traditional vertical value