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随着男装、女装、运动休闲装品类市场日趋饱和,各品牌商纷纷把目光瞄准了童装领域。2013年,全新的产业环境中,实力企业开始角逐高端市场,童装设计开始回归本真,而2013年底出台的“单独二胎”政策又为童装行业带来了新的契机。2013年,中国拥有童装企业逾万家,主要分布在广东东莞、浙江湖州、福建泉州、河南安阳、四川成都等地,童装年产量约50亿件,其中国内销售约20亿件,销售总额约1000亿元。
With the men’s, women’s, sportswear market has become increasingly saturated, all brands have set their sights on the field of children’s clothing. In 2013, in a brand-new industrial environment, powerful enterprises began to compete in the high-end market and the design of children’s clothing began to return to reality. However, the policy of “separate second child” issued in the end of 2013 brought new opportunities for the children’s clothing industry. In 2013, China had more than 10,000 children’s wear enterprises, mainly in Dongguan of Guangdong, Huzhou of Zhejiang Province, Quanzhou of Fujian Province, Anyang of Henan Province and Chengdu of Sichuan Province. The annual output of children’s wear was about 5 billion pieces, of which about 2 billion pieces were for domestic sales and about the total sales 100 billion yuan.