《商学院》独立出刊了。在经过了一年的免费随报(《中国经营报》)试读,到两期的试售,《商学院》终于以今天的面目与读者见面了。用通常的说法:演出开始了。竞争日益激烈,加之市场日益全球化的趋势,一家企业被认为成功的原因常常不是因为它最大,而是因为它能活得更久。或技术,或产品,或营销,或成本的一枝独秀,已经不足以支持一个企业的长寿。那些“偏科”取胜的企业越来越成了管理时代的偶然事件。《商学院》的出现,正是因应了这样一个“系统管理”时代的到来,这个时代不同于过去的胆子时代、点子时代,市场对企业的评判已经从这个企业是不是有好点子、有好项目变成了它是不是家好企业。3月初,巴菲特公布了最新的年报,在给股东的信中,他提醒投资人:要把公司看成 “Business School” was published separately. After a year of free companion (“China Business”) trial to two trial sales, “Business School” has finally met today with readers. In the usual way: the show started. With the increasingly fierce competition and the ever-increasing globalization of the market, the reason a company is often judged successful is not because it is the largest, but because it can survive longer. Or technology, or product, or marketing, or thrift costs, is not enough to support a business longevity. Companies that win “partial subjects ” are increasingly becoming occasional events in the management era. The emergence of “Business School” is due to the advent of such a “system management” era. This era is different from the gutsy times in the past. In the era of ideas, the judgments of the market on the enterprises have had a good idea from this enterprise, There is a good project into it is not a good business. In early March, Buffett released the latest annual report, in a letter to shareholders, he reminded investors: to see the company as