企业公关人员经常为了更好地树立本组织的形象,争取广大公众的合作,消除或解决组织与公众之间的各种误解和纠纷而进行行某些交易谈判。英国哲学家培根曾说过:“与人谋事,则须知其习性,以引导之;明其目的,以劝诱之;谙其弱点,以威 Corporate public relations officers often conduct certain trade negotiations in order to better establish the image of the Organization, seek public cooperation, and eliminate or resolve misunderstandings and disputes between the organization and the public. Bacon, the British philosopher, once said: ”When people seek things, they need to know their habits in order to guide them. Their purpose is to persuade them. To understand their weaknesses,